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Bookbay
Branding
User Interface Design
Motion
For the 2023 D&AD Ebay brief I was challenged to bring Gen Z to the platform. BookTok is a Gen Z social media community on Tik Tok for reading. Bookbay connects this reading trend with Ebays library of second hand books, instead of Gen Z buying from high street retailers. They can buy, swap and sell books whilst earning rewards for making a sustainable choice.
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